Why invest in Branding?
In an increasingly competitive global market place, strong branding can help businesses achieve their main business goals by;
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Capital Growth: Increase the total worth of the business by selling your Brand at many times the capital asset value. Note: Some brands account for over 50% of the value of major global corporations.
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On-going sales & profits: Increasing customer loyalty means you protect the current sales to those customers and secure additional sales for other products/services. Product differentiation gets eroded, patents expire, prices get undercut, services get copied, but Brands last forever if you manage them properly.
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Recruiting and selecting potential employees: Potential employees will compete to work for